DgcityXiaomi delivered 50,168 vehicles in October, its highest monthly total of the year, as the consumer-electronics group’s three-year-old car business moves from experiment to growth engine. The figure brings cumulative deliveries in the first ten months of 2026 to roughly 336,000 vehicles, against a full-year target of 550,000.
The strong month came with a corporate reshuffle aimed at taking the car business abroad. Xiaomi said it had established a dedicated international business unit within its automotive arm, naming vice president Yu Liguo as its general manager, with teams covering sales, dealer development, delivery and customer service. Company president Lu Weibing confirmed that full European commercial launches are planned for the second half of 2027, with right-hand-drive markets following in 2028. Xiaomi has already signed agreements with eight German dealership groups and sent test vehicles to proving grounds in Sweden, Germany, Spain and Italy.
The timing of that European push carries strategic weight. Xiaomi’s cars are not currently on the European Union’s list of vehicles facing anti-subsidy tariffs, a temporary cost advantage over rivals including BYD and SAIC, whose combined levies can reach 45 percent. Establishing dealers and brand recognition before any reclassification would lock in a more favorable position. The extended-range Pengcheng SUV, rather than the head-turning SU7 sedan, is expected to lead the European lineup.
Expansion also brought a legal headache. A company called Truesight Communications has filed a patent-infringement lawsuit in Texas against Xiaomi and five affiliated entities. The allegations have not been tested in court. Analysts have otherwise remained bullish, with Goldman Sachs reaffirming a buy rating and a 35-Hong-Kong-dollar price target, and Xiaomi has said it plans to spend 200 billion yuan on research and development over the next five years.
On the phone side, the company will unveil the Xiaomi 18 Pro and Pro Max in Paris on November 17, its first global showcase for the flagship line after a September launch in China. The devices feature a rear secondary display for notifications and self-portrait framing, a Leica co-engineered camera system and two 200-megapixel sensors. European pricing and final specifications, including reports of smaller batteries than the Chinese versions, have not been confirmed. A parallel event in Tokyo follows from November 20. Taken together, the week shows a company simultaneously scaling car output, building an overseas sales machine and defending its position in premium phones — with a quarter of a million Chinese EV customers already served this year.
