When plane trees brush past the French-style western-style buildings on Wukang Road, and the evening breeze from the Huangpu River blows over the European-style architectures on the Bund, a well-tailored Haipai Qipao is the best token for you to understand Shanghai. Different from the gentle and restrained traditional Qipao, Haipai Qipao was born in a place of integration of Chinese and Western Cultures after Shanghai opened its port, perfectly combining oriental softness with Western modernity, and becoming a unique cultural card of this city. For foreign visitors, experiencing Haipai Qipao is not only a dressing attempt, but also a cultural journey across a century. From fabric selection, style customization to scene check-in, every detail hides the charm and stories of Shanghai.

If you want to have an exclusive Haipai Qipao, the first choice is “Qipao Street” on Changle Road, where many time-honored brands and designer stores gather to meet the needs of different styles and budgets. Lilonglong (No. 205 Changle Road) is famous for its all-handmade frog buttons and silk binding, adorned with agate and jade buttons, showing exquisite retro craftsmanship. It is suitable for visitors who prefer classic and traditional styles, with a customization price starting from about 2,000 yuan. Hanyi (No. 221 Changle Road), where 90-year-old master Chu Hongsheng sits, is skilled in Embroidery, focusing on zippers fake placket qipao with rich patterns, which is more suitable for middle-aged and elderly visitors, with a high-end customization price starting from 3,000 yuan. For young visitors who pursue fashion, Manloulan (No. 209 Changle Road) is an excellent choice. Improved designs such as backless and off-the-shoulder are integrated with hand-pushed embroidery, with a mid-range customization price starting from 1,500 yuan, which is both beautiful and practical. In addition, Jinzhi Yeye at No. 72 Maoming South Road combines international elements with traditional craftsmanship, suitable for parties or art photo shoots.
When choosing a qipao, the choice of fabric is particularly important, which can be flexibly selected according to the season and scene: silk fabric, which is breathable and cool, is recommended in summer, fitting the skin and showing gentleness; in autumn and winter, you can choose thick and elegant brocade satin, which is warm and more ceremonial. It should be noted that customizing a qipao requires measuring 36 sizes and reserving a production cycle of 7-10 days, so it is recommended to plan your trip in advance. If you are in a hurry, you can also choose a ready-made qipao, and the store will provide free waist modification service to ensure a fit. At the same time, you can match accessories such as pearl hairpins, retro folding fans and oil-paper umbrellas to better highlight the Haipai charm.
Putting on a qipao, you need to walk into the fireworks and poetry of Shanghai to unlock the most photogenic check-in spots. Shikumen architecture is a classic background for qipao shooting. Zhang Garden (North Maoming Road), as a new Internet-famous landmark, not only has a group of retro Shikumen buildings, but also holds qipao cultural activities such as “Qiyun Zhanfanghua”. Checking in at designated stations can get a cultural and tourism passport and participate in lucky draws. Taking photos in qipao and posting topics can also get exclusive benefits. The Shikumen lanes in Xintiandi and Tianzifang are dotted with cafes and art galleries. Walking around, you can take photos with both literary and retro styles in one click.
The collision between classical gardens and modern cities can better show the diverse charm of qipao. The Jiuqu Bridge and Huxinting Teahouse in Yu Garden Mall, with the Jiangnan garden as the background, take photos like ink paintings. It is recommended to go in the morning to avoid crowds and capture the best light and shadow. The bluestone roads and rowing boats in Zhujiajiao Ancient Town, matched with plain qipao, are just like a Jiangnan scroll painting from the Republic of China. The skyline of North Bund and the plane trees and western-style buildings on Wukang Road allow qipao to be framed with skyscrapers and French-style buildings, realizing the perfect integration of ancient and modern, Chinese and Western. The terrace of Gathering Café is an excellent location for taking lazy afternoon photos.

To deeply experience the Haipai Qipao Culture, you may wish to participate in various immersive experience activities. Xuhui Qipao Culture Exhibition Hall (No. 850 Caoxi North Road) provides qipao rental for taking artistic photos, and also holds salon lectures to explain the evolution history of Haipai Qipao. The Qipao Experience Hall in Shanghai Everlasting Love displays various qipao, provides free Republic of China makeup experience, and with retro scenes and professional photographers, allows you to instantly become a goddess of the Republic of China. In addition, the Pingtan Intangible Cultural Heritage Experience activity in Zhang Garden allows you to feel the beauty of the adaptation between qipao and traditional folk art in the melodious piano sound.
Finally, here are some practical tips for foreign visitors: when wearing a qipao, it is recommended to match low-heeled leather shoes or flat shoes to facilitate walking in lanes and stone steps; when taking photos, you can choose early morning (before 8:00) or dusk (16:00-18:00), and the soft light can better highlight the texture of the qipao and the softness of the figure; pay attention to protecting the hem when taking the Subway or taxi to avoid exposure. A Haipai Qipao carries the century-old prosperity of Shanghai and oriental aesthetics. When you walk on the streets of this city in a qipao, you will truly understand that the beauty of Shanghai has both the edge of modern fashion and the heritage of gentleness and restraint.













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