Shanghai, an international metropolis that combines modern vitality with profound cultural heritage, welcomes visitors from all over the world every year with a grand literary event — the Shanghai Book Fair. As one of the most influential book fairs in China, it is not only a paradise for book lovers, but also an excellent window for foreign visitors to understand Chinese Culture and experience Shanghai’s humanistic atmosphere. Here, you can wander among a vast collection of books, meet Chinese and foreign celebrities, participate in diverse cultural activities, and integrate the book fair visit with your Shanghai trip to spend a journey full of poetry and daily charm. This exclusive travel guide for foreign visitors will help you unlock all the wonders of the Shanghai Book Fair, allowing you to visit the fair easily and enjoy your trip to the fullest.
The Shanghai Book Fair adopts a unique “Dual Main Venues + X + N” model, with two main venues: the Shanghai Exhibition Center and the Shanghai Book City. Each venue has its own characteristics, allowing you to experience different literary atmospheres without traveling back and forth. The Shanghai Exhibition Center, located at No. 1000 Yan’an Middle Road, Jing’an District, covers an area of about 42,000 square meters and is the main venue for the book fair’s activities. The Shanghai Book City, located at No. 465 Fuzhou Road, is a “vertical” book fair space with special discount areas on all seven floors, which can be entered and exited freely without purchasing tickets, making it very convenient. The book fair is usually held in August every year for about 7 days, with daily opening hours divided into day and night sessions. The day session is from 9:00 to 16:00 (admission stops at 15:30), and the night session is from 16:30 to 21:00 (admission stops at 20:30). The night session on the last day will end early. You can pay attention to the official notice to plan your trip reasonably.
For foreign visitors, transportation is the primary issue when visiting the fair. Both main venues of the Shanghai Book Fair are very convenient to reach, and green travel is highly recommended. To get to the Shanghai Exhibition Center, you can take Metro Line 2 or Line 7 to Jing’an Temple Station, exit from Exit 8, and walk for about 10 minutes. You can also take Metro Line 12 or Line 13 to West Nanjing Road Station, and walk for 12-16 minutes. By bus, you can take the No. 71 medium-capacity bus to the Shanghai Exhibition Center Station, cross the street, and enter the venue directly. There are also many other bus routes stopping nearby, including No. 49, No. 206, and No. 20, making travel very convenient. It should be noted that there is no social Parking lot inside the Shanghai Exhibition Center, and parking resources around are limited. If you choose to drive, you can park at adjacent shopping malls such as Jing’an Kerry Center and CITIC Pacific. You can get a 2-hour free parking coupon with your book fair ticket purchase information and consumption receipt. To get to the Shanghai Book City, you can take Metro Line 10 to Yuyuan Station and walk for about 15 minutes, or take a bus to Fuzhou Road Henan Middle Road Station, which is just a short walk away.
The ticket booking and purchase process is simple and convenient for foreign visitors to operate. The Shanghai Exhibition Center venue requires a ticket for admission, with a day ticket priced at 10 yuan and a night ticket at 5 yuan. It implements a real-name ticket purchase system, and you need to bind your ID information (foreign visitors can use their passport information) when purchasing tickets. There are online and offline ticket purchase channels. Online, you can search for “Shanghai Book Fair” on the Damai App or WeChat Mini Program, select the session, and purchase tickets with your passport information. Offline, during the book fair, you can go to the convenient service points at the Yan’an Middle Road and West Nanjing Road entrances of the Shanghai Exhibition Center to buy tickets on site. The staff will provide English guidance to help you complete the operation. The Shanghai Book City venue does not require a ticket and can be entered directly for visiting and shopping. In addition, the book fair has launched “Benefit Reading Coupons” for the first time. Foreign visitors can snap them up at 9 am every day on Douyin and Meituan platforms. There are two denominations: 20 yuan off for purchases over 50 yuan and 5 yuan off for purchases over 15 yuan. They are valid on the day of purchase and can be verified and used on site to enjoy book purchase discounts.
There are plenty of highlights during the book fair, combining cultural experience and leisure fun, allowing foreign visitors to fully feel the charm of the book fair. The book fair gathers more than 500 exhibitors from home and abroad, covering more than 40,000 kinds of books. Among them, the International Exhibition Area is particularly worthy of attention, gathering publishing houses from 35 countries and regions including the United Kingdom, France, Italy, and South Korea. It displays a large number of original foreign language books, art albums, comic magazines, etc., allowing you to encounter good books from all over the world in Shanghai. In addition, the book fair will hold more than 1,200 cultural activities, including Chinese and foreign celebrity meetings, author signings, cultural lectures, poetry readings, etc. Poet Yu Xiuhua once appeared at the book fair with her latest poetry collection, interacted enthusiastically with readers, and shared her creative stories. Such celebrity activities are often held. Foreign visitors can pay attention to the official activity schedule in advance to feel the charm of Chinese literature up close.
An innovative highlight of the book fair is the newly launched outdoor “Yuejie Night Market”, located in the Fountain Square, East Garden and West Garden of the Shanghai Exhibition Center. It is open from 17:30 to 22:00 every day, extended to 22:30 on Fridays and Saturdays (not open on the last day). No additional ticket is required for the night market, and you can enter directly without a book fair ticket after 21:00. It gathers cultural and creative handicrafts, novel goods, cool drinks and light snacks, as well as fun games such as hopscotch and ring toss. After visiting the book fair, you can relax here and feel the summer night cultural atmosphere of Shanghai. In addition, the book fair has deeply explored the “ticket stub Economy”. With your book fair ticket stub, you can enjoy a number of linked benefits, such as half-price tickets for the midnight session of the Ancient Egyptian Civilization Exhibition, or free day tickets for the exhibition with your book purchase receipt. There are also various limited combined tickets, such as metro commemorative combined tickets and stationery combined tickets, making the exhibition experience more cost-effective.
The convenient services are thoughtful and considerate, providing comprehensive protection for foreign visitors to visit the fair. There is a main information desk on site, providing English consultation and luggage storage services. There are also more than 120 volunteers who can provide guidance, translation and other help. There are Medical points and postal courier services on site to facilitate handling emergencies and book mailing needs. There are also special maternal and child rest areas, wheelchair rental services, and special passages for special groups, taking into account the needs of all types of visitors. When visiting the fair in summer, the queuing area outside the venue is equipped with an outdoor atomization spray system, and umbrellas are prepared on site to provide sunstroke prevention and rain shelter guarantees, making the visit more comfortable. In addition, both main venues have rest and dining areas, located in the East Garden, West Garden and the platform on the second floor of the venue, providing various light meals and drinks to meet dining needs. The dining areas have English menus to facilitate foreign visitors to order.
After visiting the fair, foreign visitors can link with nearby tourist attractions to deeply feel the urban charm of Shanghai. The Shanghai Exhibition Center is located in the core area of Jing’an District, with Jing’an Temple and West Nanjing Road Business District nearby. After the exhibition, you can visit Jing’an Temple to feel the integrated Chinese and Western architectural aesthetics, or go shopping and taste delicious food on West Nanjing Road. The Shanghai Book City is located near Yuyuan Garden. You can visit Yuyuan Garden to appreciate the classical garden architecture, taste Shanghai characteristic snacks such as Nanxiang STeamed Buns, and feel the daily charm of old Shanghai. In addition, during the book fair, there are branch venues in various districts of Shanghai, and some branch venues extend to Wuzhen, Zhejiang, launching the “Reading Slowly by the Water” themed activity. If you have enough time, you can go there to experience the collision between the Jiangnan water town and the literary Culture.
Finally, here are some tips for foreign visitors to help you visit the fair easily. When visiting the fair, you need to carry the ID document (passport) bound when purchasing the ticket, which will be verified when entering. Smoking and loud talking are prohibited in the venue, and do not touch the exhibits and books at will. It is recommended to travel light and carry a small backpack to store personal belongings. Luggage storage services are provided on site. When visiting the fair in summer, please take sun protection and heatstroke prevention measures and carry drinking water. If you have any questions, you can go to the main information desk or ask volunteers for help at any time, and the staff will provide English services.
The Shanghai Book Fair is not only a grand feast of books, but also an exchange and collision of Cultures. Here, you can understand Chinese culture through books, feel the vitality of the city through activities, and appreciate the charm of Shanghai through nearby tours. It is hoped that this travel guide can help foreign visitors easily unlock all the wonders of the Shanghai Book Fair and spend a journey full of poetry and beautiful memories in Shanghai.
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